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Marketing hospitality : sales and marketing for hotels, motels, and resorts / Dennis L. Foster.

By: Foster, Dennis L.
Series: Hospitality Professional Series.Publisher: Lake Forest, Ill. : Glencoe, McGraw-Hill, c1992Description: xvii, 190 p. : ill. ; 28 cm.ISBN: 0071129502.Subject(s): Hotels -- Marketing | Taverns (Inns) -- Marketing | Bars (Drinking establishments) -- Marketing | Hospitality industry -- ManagementDDC classification: 647.940688
Contents:
1. Understanding hospitality marketing. 2. Understanding transactions. 3. Understanding client behavior. 4. Understanding pricing strategies. 5. Marketing organisation. 6. Market research and planning. 7. Marketing communications. 8. Marketing to organizations. 9. Personal selling.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
647.940688 FOS (Browse shelf) 1 Available SHTEx,70002,03,AD 1000803606
Main Collection Taylor's Library-TU
647.940688 FOS (Browse shelf) 1 Available SHTEx,70002,03,AD 1000803605
Main Collection Taylor's Library-TU
647.940688 FOS (Browse shelf) 1 Available SHTEx,70002,03,AD 1000803604

1. Understanding hospitality marketing. 2. Understanding transactions. 3. Understanding client behavior. 4. Understanding pricing strategies. 5. Marketing organisation. 6. Market research and planning. 7. Marketing communications. 8. Marketing to organizations. 9. Personal selling.