Marketing hospitality : sales and marketing for hotels, motels, and resorts / Dennis L. Foster.
By: Foster, Dennis L
.
Series: Hospitality Professional Series.Publisher: Lake Forest, Ill. : Glencoe, McGraw-Hill, c1992Description: xvii, 190 p. : ill. ; 28 cm.ISBN: 0071129502.Subject(s): Hotels -- Marketing | Taverns (Inns) -- Marketing | Bars (Drinking establishments) -- Marketing | Hospitality industry -- ManagementDDC classification: 647.940688
Contents:
1. Understanding hospitality marketing. 2. Understanding transactions. 3. Understanding client behavior. 4. Understanding pricing strategies. 5. Marketing organisation. 6. Market research and planning. 7. Marketing communications. 8. Marketing to organizations. 9. Personal selling.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 647.940688 FOS (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 1000803606 | |
| Main Collection | Taylor's Library-TU | 647.940688 FOS (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 1000803605 | |
| Main Collection | Taylor's Library-TU | 647.940688 FOS (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 1000803604 |
1. Understanding hospitality marketing. 2. Understanding transactions. 3. Understanding client behavior. 4. Understanding pricing strategies. 5. Marketing organisation. 6. Market research and planning. 7. Marketing communications. 8. Marketing to organizations. 9. Personal selling.