Marketing hospitality : sales and marketing for hotels, motels, and resorts / Dennis L. Foster.
By: Foster, Dennis L.
Series: Hospitality Professional Series.Publisher: Lake Forest, Ill. : Glencoe, McGraw-Hill, c1992Description: xvii, 190 p. : ill. ; 28 cm.ISBN: 0071129502.Subject(s): Hotels -- Marketing | Taverns (Inns) -- Marketing | Bars (Drinking establishments) -- Marketing | Hospitality industry -- ManagementDDC classification: 647.940688
Contents:
1. Understanding hospitality marketing. 2. Understanding transactions. 3. Understanding client behavior. 4. Understanding pricing strategies. 5. Marketing organisation. 6. Market research and planning. 7. Marketing communications. 8. Marketing to organizations. 9. Personal selling.
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 647.940688 FOS (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 5000027196 | ||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 3, BayNo 6 |
647.940688 FOS (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 5000026005 | |
Main Collection | Taylor's Library-TU | 647.940688 FOS (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 5000028731 |
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647.940688 COC Putting heads on beds : | 647.940688 DER Hotel and catering sales promotion/ | 647.940688 ENH Enhanced selling | 647.940688 FOS Marketing hospitality : | 647.940688 FOS Marketing hospitality : | 647.940688 FOS Marketing hospitality : | 647.940688 GOL 2007 Hotel convention sales, services, and operations / |
1. Understanding hospitality marketing. 2. Understanding transactions. 3. Understanding client behavior. 4. Understanding pricing strategies. 5. Marketing organisation. 6. Market research and planning. 7. Marketing communications. 8. Marketing to organizations. 9. Personal selling.