Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.
By: Berger, Arthur Asa
.
Publisher: Thousand Oaks, Calif. : SAGE, 2000Description: xix, 295 p. : ill. ; 24 cm.ISBN: 0761918531 (pbk. : alk. paper).Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- MethodologyDDC classification: 302.23072
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 4, BayNo 3 |
302.23072 BER (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | 5000029405 | |
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 4, BayNo 3 |
302.23072 BER (Browse shelf) | 1 | Available | SOMAC,09030,03,RA | 5000035888 |
Includes bibliographical references (p. 265-268) and indexes.