Taylor's Library

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The fundamentals of hospitality marketing/ Steve Mawson

By: Mawson, Steve.
Publisher: London: Continuum, c2000Description: vii, 116p. ; 22 cm.ISBN: 0826448321.Subject(s): Hospitality industry -- MarketingDDC classification: 647.940688
Contents:
1. Introduction.- A. Finding out what the customer wants. 2. Market research: customers. 3. Market research: competitors and costs 3. Market segmentation.- B. Develop the product or services to match customer needs 5. Forecasting and planning. 6 Products and services.7 Place. 8 Price.- C. Tell the customer all about it : 9. Promotion. 10. Advertising. 11. Selling. 12 Branding. 13 Customer. 14. The future.- Conclusions.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6

 647.940688 MAW (Browse shelf) 1 Available SHTEx,70002,03,AD 5000026049
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6

 647.940688 MAW (Browse shelf) 1 Available SHTEx,70002,03,AD 5000028593

Includes index

1. Introduction.- A. Finding out what the customer wants. 2. Market research: customers. 3. Market research: competitors and costs 3. Market segmentation.- B. Develop the product or services to match customer needs 5. Forecasting and planning. 6 Products and services.7 Place. 8 Price.- C. Tell the customer all about it : 9. Promotion. 10. Advertising. 11. Selling. 12 Branding. 13 Customer. 14. The future.- Conclusions.