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Marketing hospitality / Cathy H. C. Hsu, Tom Powers

By: Hsu, Cathy H. C.
Contributor(s): Powers, Thomas F. Marketing hospitality | Powers, Tom.
Publisher: New York : Wiley, c2002Edition: 3rd ed.Description: xxii, 360 p. : ill., maps ; 25 cm.ISBN: 0471348856 (hbk.); 9780471348856 (hbk.).Subject(s): Hospitality industry -- Marketing | Hospitality industry -- Management | Hospitality industryDDC classification: 647.940688
Contents:
Marketing--Everybody's Job.- Hospitality Services.-The Macro and Micro Environments of Hospitality Marketing.- Segmenting and Targeting Markets.- Marketing Information and Research. Marketing Strategy.- Marketing Planning. - The Hospitality Product.- Place in Hospitality Marketing: Distribution.- Place in Hospitality Marketing: Location.- The Price of Hospitality.- Marketing Communication: Advertising.- Marketing Communication: Sales Promotion, Public Relations/Publicity, and Personal Selling.- Marketing at the Unit Level.- Summary.- Key Words and Concepts.- Resources on the Internet.- Discussion Questions.- References.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
647.940688 HSU (Browse shelf) 1 Available SHTEx,70002,03,AD 1000811245
Main Collection Taylor's Library-TU
647.940688 HSU (Browse shelf) 1 Available SHTEx,70002,03,AD 1000803884

Rev. ed. of: Marketing hospitality / Tom Powers. 2nd ed. 1997.

Includes bibliographical references and index.

Marketing--Everybody's Job.- Hospitality Services.-The Macro and Micro Environments of Hospitality Marketing.- Segmenting and Targeting Markets.- Marketing Information and Research. Marketing Strategy.- Marketing Planning. - The Hospitality Product.- Place in Hospitality Marketing: Distribution.- Place in Hospitality Marketing: Location.- The Price of Hospitality.- Marketing Communication: Advertising.- Marketing Communication: Sales Promotion, Public Relations/Publicity, and Personal Selling.- Marketing at the Unit Level.- Summary.- Key Words and Concepts.- Resources on the Internet.- Discussion Questions.- References.