The business marketing course : managing in complex networks / David Ford ... [et al.]
Contributor(s): Ford, David
.
Publisher: Chichester : John Wiley, c2002Description: xv, 238 p. : ill. ; 24 cm.ISBN: 0471877220 (pbk.).Subject(s): Business networks -- Management | Marketing -- Management | MarketingDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Main Collection | TU External Storage-LCS | 658.8 BUS (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 1000509258 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 | |
| Main Collection | Taylor's Library-TU | 658.8 BUS (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 1000506857 | ||
| Main Collection | TU External Storage-LCS | 658.8 BUS (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 1000506855 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].
Includes bibliographical references and index.