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Loyalty myths : hyped strategies that will put you out of business - and proven tactics that really work / Timothy L. Keiningham... [et al.].

Contributor(s): Keiningham, Timothy L.
Publisher: Hoboken, N.J. : John Wiley, c2005Description: xvii, 254 p. : ill. ; 24 cm.ISBN: 0471743151 (hbk.).Subject(s): Customer loyaltyDDC classification: 658.8343
Contents:
Introduction : The myths of loyalty : Did the Gods mislead us -- Chapter 1. Loyalty myths that subvert company goals -- Chapter 2. Loyalty myths contaminating company management practices -- Chapter 3. Loyalty Myths about customers: their needs behaviors and referrals -- Chapter 4. Loyalty Myths concerning loyalty programs -- Chapter 5. Loyalty Myths about loyalty, share of business, and profitability -- Chapter 6. Loyalty myths regarding employees -- Chapter 7. The foundations of customer loyalty -- Chapter 8. The right way to manage for customer loyalty.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8

 658.8343 LOY (Browse shelf) 1 Available SHTEx,70002,03,GR 5000038735

Introduction : The myths of loyalty : Did the Gods mislead us -- Chapter 1. Loyalty myths that subvert company goals -- Chapter 2. Loyalty myths contaminating company management practices -- Chapter 3. Loyalty Myths about customers: their needs behaviors and referrals -- Chapter 4. Loyalty Myths concerning loyalty programs -- Chapter 5. Loyalty Myths about loyalty, share of business, and profitability -- Chapter 6. Loyalty myths regarding employees -- Chapter 7. The foundations of customer loyalty -- Chapter 8. The right way to manage for customer loyalty.