Taylor's Library

Normal view MARC view ISBD view

Ageless marketing : strategies for reaching the hearts & minds of the new customer majority / David B. Wolfe with Robert E. Snyder.

By: Wolfe, David B.
Contributor(s): Snyder, Robert F [(j.a.)].
Publisher: Chicago : Dearborn Trade Pub., 2003Description: xxi, 359 p. : ill. ; 24 cm.ISBN: 0793177553 (hbk.).Subject(s): Older consumers | Marketing | Older consumersDDC classification: 658.8348
Contents:
Foreword. - Preface. - Pt. 1. An Era of New Rules. 1. Why Marketing Stopped Working: Doing Less with More. 2. Statistics Don't Buy. 3. Second Half Customers Seen Through a New Consciousness. - Pt. 2. The Nature of Customers. 4. Nature Versus Nuture: A Marketer's Perspective. 5. The New S Word in Marketing. 6. The Biological Roots of Customers' Needs and Behavior. 7. Seasons of a Customer's Life. - Interlude. - Pt. 3. The Psychology of Customer Behavior. 8. Value Portraits: A Matter of Values for the Fall and Winter Seasons of Life. 9. Value Portraits: A New Approach toward Appealing to Individuals in the Fall and Winter Seasons. - Pt. 4. Connecting with Reality. 10. Life Satisfaction: The Missing Focus in Marketing. 11. Family Connections and Complexities. 12. The Three Lifestyle Stages of Adult Life. - Pt. 5. Preparing Landing Sites for Marketing Messages. 13. Symbols: When a Rose Is Not a Rose. 14. Building Empathetic Bridges. 15. The Truly Ageless Market. - Appendix. - Notes. - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Main Collection TC External Storage
658.8348 WOL (Browse shelf) 1 Available GENxx,GENxx,02,GR 5000061345 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Foreword. - Preface. - Pt. 1. An Era of New Rules. 1. Why Marketing Stopped Working: Doing Less with More. 2. Statistics Don't Buy. 3. Second Half Customers Seen Through a New Consciousness. - Pt. 2. The Nature of Customers. 4. Nature Versus Nuture: A Marketer's Perspective. 5. The New S Word in Marketing. 6. The Biological Roots of Customers' Needs and Behavior. 7. Seasons of a Customer's Life. - Interlude. - Pt. 3. The Psychology of Customer Behavior. 8. Value Portraits: A Matter of Values for the Fall and Winter Seasons of Life. 9. Value Portraits: A New Approach toward Appealing to Individuals in the Fall and Winter Seasons. - Pt. 4. Connecting with Reality. 10. Life Satisfaction: The Missing Focus in Marketing. 11. Family Connections and Complexities. 12. The Three Lifestyle Stages of Adult Life. - Pt. 5. Preparing Landing Sites for Marketing Messages. 13. Symbols: When a Rose Is Not a Rose. 14. Building Empathetic Bridges. 15. The Truly Ageless Market. - Appendix. - Notes. - Index.