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Market-based management : strategies for growing customer value and profitability / Roger J. Best

By: Best, Roger J.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2005Edition: 4th ed.Description: xxii, 506 p. : ill. ; 22 cm.ISBN: 0131293729 (lnt. ed.) (pbk).Subject(s): Marketing -- ManagementDDC classification: 658.8
Item type Current location Call number Copy number Status Notes Date due Barcode Course reserves
Main Collection Taylor's Library-TU
658.8 BES (Browse shelf) 1 Available UNISA, 57347 1000509176
Main Collection Taylor's Library-TU
658.8 BES (Browse shelf) 1 Available UNISA,19003,03,GR 1000509175
Main Collection Taylor's Library-TU
658.8 BES (Browse shelf) 1 Available UNISA,19003,03,GR 1000509177

AUDP


Includes bibliographical references and index.

Australian Degree Programme : 24415T