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International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe.

By: Doole, Isobel.
Contributor(s): Lowe, Robin, 1945- [(j.a.)].
Publisher: London : Thomson Learning, c2004Edition: 4th ed.Description: xxi, 445 p. : ill. (some col.) ; 28 cm.ISBN: 1844800253 (pbk).Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848
Contents:
1. Analysis - 2. Strategy development - 3. Implementation.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 2

 658.848 DOO (Browse shelf) 1 Available TBSxx,34003,03,GR 5000019443
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 2

 658.848 DOO (Browse shelf) 1 Available SHTEx,60001,03,GR 5000043320
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 2

 658.848 DOO (Browse shelf) 1 Available SOMAC,37003,03,AD 5000159126
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 2

 658.848 DOO (Browse shelf) 1 Available TBSxx,34003,03,GR 5000019453
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 2

 658.848 DOO (Browse shelf) 1 Available TBSxx,18002,03,AD 5000019442
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 2

 658.848 DOO (Browse shelf) 1 Available GENLS,GENLS,03,GR 5000019452

Includes index.

1. Analysis - 2. Strategy development - 3. Implementation.

British Degree Programme : UMKC7Q-2