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The future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy.

By: Prahalad, C. K.
Contributor(s): Ramaswamy, Venkatram.
Publisher: Boston, Mass. : Harvard Business School Press, c2004Description: xiii, 257 p. : ill. ; 24 cm.ISBN: 1578519535 (hbk.); 9781578519538 (hbk.).Subject(s): Competition | Customer relations | Customer services | Strategic planning | Economic value added | Success in businessDDC classification: 658.4
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.4 PRA 2004 (Browse shelf) 1 Available SHTEx,70004,03,GR 5000104750

Includes index.