Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
By: Peter, J. Paul
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Contributor(s): Olson, Jerry C. (Jerry Corrie)
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Series: McGraw-Hill/Irwin series in marketing. Publisher: New York : McGraw-Hill, c2005Edition: 7th ed.Description: xxv, 578 p. : ill. ; 27 cm.ISBN: 0072864877 (hbk).Subject(s): Consumer behavior![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7 |
658.8342 PET (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000022043 |
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658.8342 NEA Consumer behaviour : | 658.8342 NOE 2009 Consumer behaviour / | 658.8342 PAC 2009 The X and Y of buy : | 658.8342 PET Consumer behavior and marketing strategy / | 658.8342 PET Consumer behavior and marketing strategy / | 658.8342 PET Consumer behavior and marketing strategy / | 658.8342 PET Understanding consumer behaviour / |