Management Science Applications in Tourism and Hospitality / Zheng Gu, editor.
Contributor(s): Gu, Zheng.Publisher: Binghamton, NY: Haworth Hospitality Press, c2004Description: xi, 116 p. : ill. (some col.) ; 28 cm.ISBN: 0789025183.Uniform titles: Journal of travel & tourism marketing. Subject(s): Tourism -- Management | Hospitality industry -- ManagementDDC classification: 338.4791
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"Management science applications in tourism and hospitality has been co-published simultaneously as Journal of travel & tourism marketing, volume 16, numbers 2/3 2004." -- T.p. verso
Includes bibliographical references and index.
Preface.- A Multi-Criteria Approach to destination benchmarking: A case study of state tourism advertising programs in the United State.- An exploratory investigation of multiunit restaurant productivity assessment.- Hotel Labor productivity assessment: A data envelopment analysis.- Using data envelopment analysis for measuring and benchmarking productivity in the Hotel Sector.- Modeling Tourism demand: A decision rules based approach.- Initially Testing an improed extrapolative hotel room occupancy rate.- Forecasting in short-term planning and management for a casino buffet restaurant.- applying city perception analysis (CPA) for destination positioning decisions.- Index.