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Public relations in Asia : an anthology / edited by Krishnamurthy Sriramesh.

Contributor(s): Sriramesh, Krishnamurthy.
Publisher: Singapore : Thomson, c2004Description: xvii, 341 p. ; 24 cm.ISBN: 9812437851 (hbk.).Subject(s): Public relations -- Asia | Public relations -- Asia -- Cross-cultural studiesDDC classification: 659.2095
Contents:
Public relations practice and research in Asia / Krishnamurthy Sriramesh -- Glocalization: Public relations in China in the era of change / Chun-ju Flora Hung and Yi-ru Regina Chen -- Public relations in India / Nilanjana Bardhan and Krishnamurthy Sriramesh -- Public relations in Hong Kong / Ni Chen -- Public relations in the Philippines / Zenaida Sarabia-Panol and Caterina Lorenzo-Molo -- Public relations on Taiwan / Bey-Ling Sha and Yi-Hui Huang -- Public relations in Saudi Arabia / Hamoud al-Badr -- Public relations in Malaysia from its colonial past to current practice / Syed Arabi Idid -- In search of professional public relations: Hong Bo and public relations in South Korea / Samsup Jo and Jooho Kim -- The development of public relations in Indonesia / Elizabeth Goenawan Ananto --
From propaganda to strategic communication: the continuing evolution of the public relations profession in Thailand / Daradirek Ekachai and Rosechongporn Komolsevin -- The need for multiculturism in public relations education in Asia / Krishnamurthy Sriramesh.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 1, BayNo 4

 659.2095 PUB (Browse shelf) 1 Available SOMAC,37001,03,AD 5000037161
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 1, BayNo 4

 659.2095 PUB (Browse shelf) 1 Available SOMAC,37001,03,AD 5000037130

Includes bibliographical references and index.

Public relations practice and research in Asia / Krishnamurthy Sriramesh -- Glocalization: Public relations in China in the era of change / Chun-ju Flora Hung and Yi-ru Regina Chen -- Public relations in India / Nilanjana Bardhan and Krishnamurthy Sriramesh -- Public relations in Hong Kong / Ni Chen -- Public relations in the Philippines / Zenaida Sarabia-Panol and Caterina Lorenzo-Molo -- Public relations on Taiwan / Bey-Ling Sha and Yi-Hui Huang -- Public relations in Saudi Arabia / Hamoud al-Badr -- Public relations in Malaysia from its colonial past to current practice / Syed Arabi Idid -- In search of professional public relations: Hong Bo and public relations in South Korea / Samsup Jo and Jooho Kim -- The development of public relations in Indonesia / Elizabeth Goenawan Ananto --

From propaganda to strategic communication: the continuing evolution of the public relations profession in Thailand / Daradirek Ekachai and Rosechongporn Komolsevin -- The need for multiculturism in public relations education in Asia / Krishnamurthy Sriramesh.