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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

By: Mooij, Marieke K. de, 1943-.
Publisher: Thousand Oaks, Calif. : SAGE, c2004Description: xiv, 345 p. : ill. ; 26 cm.ISBN: 0761926690 (pbk).Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | MarketingDDC classification: 658.8342
Contents:
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.8342 MOO (Browse shelf) 1 Available TBSxx,34007,03,AD 5000019497
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7

 658.8342 MOO (Browse shelf) 1 Available TBSxx,34007,03,AD 5000019654
Main Collection Taylor's Library-TU
658.8342 MOO (Browse shelf) 1 Available TBSxx,34007,03,AD 5000021106
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7

 658.8342 MOO (Browse shelf) 1 Available TBSxx,34007,03,AD 5000019496

Includes bibliographical references and index.

Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.

Australian Degree Programme : 24330T, 24309T