Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
By: Jewler, A. Jerome.
Contributor(s): Drewniany, Bonnie L.
Publisher: Belmont, CA : Wadsworth, c2001Edition: 8th ed.Description: xvi, 336 p. : ill. ; 26 cm.ISBN: 053462510X.Subject(s): Advertising copy | Advertising layout and typographyDDC classification: 659.132Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 659.132 JEW (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | 5000033944 | |
Main Collection | Taylor's Library-TU | 659.132 JEW (Browse shelf) | 1 | Available | SOMAC,37001,03,RA | 5000033958 | |
Main Collection | Taylor's Library-TU | 659.132 JEW (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | 5000033861 |
Includes bibliographical references (p. 322-326) and index.