Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
By: Jewler, A. Jerome
.
Contributor(s): Drewniany, Bonnie L.
Publisher: Belmont, CA : Wadsworth, c2001Edition: 8th ed.Description: xvi, 336 p. : ill. ; 26 cm.ISBN: 053462510X.Subject(s): Advertising copy | Advertising layout and typographyDDC classification: 659.132
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.132 JEW (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | 5000033944 | |
| Main Collection | Taylor's Library-TU | 659.132 JEW (Browse shelf) | 1 | Available | SOMAC,37001,03,RA | 5000033958 | |
| Main Collection | Taylor's Library-TU | 659.132 JEW (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | 5000033861 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 659.132 JEW Creative strategy in advertising / | 659.132 JEW Creative strategy in advertising / | 659.132 JEW Creative strategy in advertising / | 659.132 JEW Creative strategy in advertising / | 659.132 LAW Copy chasers on creating business-to-business ads / | 659.132 LEW 2004 On the art of writing copy / | 659.132 SAW 2005 Kiss & sell : |
Includes bibliographical references (p. 322-326) and index.