The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.
By: Birn, Robin.Series: Market research in practice. Publisher: London : Kogan Page, 2004Edition: 4th ed.Description: xiv, 226 p. ; 24 cm.ISBN: 074944200X.Subject(s): Marketing research | Decision making | Strategic planning | Success in businessDDC classification: 658.83
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|Main Collection||Taylor's Library-TU||658.83 BIR (Browse shelf)||1||Available||SOMAC,37003,04,GR||1001001625|
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.