11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Len Weinreich.
By: Weinreich, Len
.
Publisher: London : Kogan Page, c1999Description: xiv, 245 p. : ill. ; 26 cm.ISBN: 0749435488.Other title: Eleven steps to brand heaven.Subject(s): Advertising agencies | Advertising | Advertising campaignsDDC classification: 659.113
Contents:
1. Revelation. - 2. The cult. - 3. Genesis. - 4. Articles of faith. - 5. Readings from the prophets. - 6. The quest for goodness. - 7. The god agency guide. - 8. The chosen people. - 9. The day of judgement. - 10. Sacrifice. - 11. On the other side. Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 8 |
659.113 WEI (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000033713 |
Includes bibliographical references and index.
1. Revelation. - 2. The cult. - 3. Genesis. - 4. Articles of faith. - 5. Readings from the prophets. - 6. The quest for goodness. - 7. The god agency guide. - 8. The chosen people. - 9. The day of judgement. - 10. Sacrifice. - 11. On the other side. Index.