Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.
By: Neal, Cathy M
.
Contributor(s): Quester, Pascale G. (Pascale Genevieve) | Hawkins, Del I.
Publisher: North Ryde, N.S.W. : McGraw-Hill, c2004Edition: 4th ed.Description: xxxiii, 668 p. : ill. ; 26 cm.ISBN: 0074713493 (pbk).Subject(s): Consumer behavior -- Australia | Consumer behavior -- Australia -- Case studies | Market surveys -- Australia | Market surveys -- Australia -- Case studies | Consumer behavior -- New Zealand | Consumer behavior -- New Zealand -- Case studies | Market surveys -- New Zealand | Market surveys -- New Zealand -- Case studiesDDC classification: 658.83420994
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.83420994 NEA (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000022041 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8 |
658.83420994 NEA (Browse shelf) | 1 | Available | UNISA, 57091 | 5000019092 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8 |
658.83420994 NEA (Browse shelf) | 1 | Available | TBSxx,34004,03,AD | 5000009975 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8 |
658.83420994 NEA (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000019093 |
Includes bibliographical references and index.
Australian University Degree Programme : 24202T