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Mass media writing : an introduction / Gail Baker-Woods ... [et al.].

Contributor(s): Baker-Woods, Gail.
Publisher: Boston, Mass. : Allyn and Bacon, c1998Description: xvii, 350 p. : ill. ; 24 cm.ISBN: 0137764448.Subject(s): Mass media -- Authorship | Report writingDDC classification: 808.066302
Contents:
1. Introduction to media writing. 2. Precision and accuracy in writing. 3. Journalistic writing style. 4. Preparing to write. 5. Writing news stories. 6. Writing feature stories. 7. Writing broadcast news. 8. Writing radio news. 9. Writing television and cable news. 10. Writing for public relations. 11. Public relations for internal and external audiences. 12. Introduction to advertising copywriting. 13. Writing advertising copy. 14. Broadcast promotions. 15. The legal aspects of writing.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf Transit , Side 1, TierNo 5, BayNo 6

 808.066302 MAS (Browse shelf) 1 Available SOMAC,09030,03,AD 5000049260
Main Collection Taylor's Library-TU

Floor 4, Shelf Transit , Side 1, TierNo 5, BayNo 6

 808.066302 MAS (Browse shelf) 1 Available SOMAC,09030,03,AD 5000049223
Main Collection Taylor's Library-TU

Floor 4, Shelf Transit , Side 1, TierNo 5, BayNo 6

 808.066302 MAS (Browse shelf) 1 Available SOMAC,09030,03,AD 5000025681

Includes bibliographical references (p. 339-340) and index.

1. Introduction to media writing. 2. Precision and accuracy in writing. 3. Journalistic writing style. 4. Preparing to write. 5. Writing news stories. 6. Writing feature stories. 7. Writing broadcast news. 8. Writing radio news. 9. Writing television and cable news. 10. Writing for public relations. 11. Public relations for internal and external audiences. 12. Introduction to advertising copywriting. 13. Writing advertising copy. 14. Broadcast promotions. 15. The legal aspects of writing.