Mass media writing : an introduction / Gail Baker-Woods ... [et al.].
Contributor(s): Baker-Woods, Gail.
Publisher: Boston, Mass. : Allyn and Bacon, c1998Description: xvii, 350 p. : ill. ; 24 cm.ISBN: 0137764448.Subject(s): Mass media -- Authorship | Report writingDDC classification: 808.066302Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf Transit , Side 1, TierNo 5, BayNo 6 |
808.066302 MAS (Browse shelf) | 1 | Available | SOMAC,09030,03,AD | 5000049260 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf Transit , Side 1, TierNo 5, BayNo 6 |
808.066302 MAS (Browse shelf) | 1 | Available | SOMAC,09030,03,AD | 5000049223 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf Transit , Side 1, TierNo 5, BayNo 6 |
808.066302 MAS (Browse shelf) | 1 | Available | SOMAC,09030,03,AD | 5000025681 |
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808.066302 KUE 2018 The basics of media writing : | 808.066302 KUE 2018 The basics of media writing : | 808.066302 MAS Mass media writing : | 808.066302 MAS Mass media writing : | 808.066302 MAS Mass media writing : | 808.066302 STO Writing for the mass media / | 808.066302 STO Writing for the mass media / |
Includes bibliographical references (p. 339-340) and index.
1. Introduction to media writing. 2. Precision and accuracy in writing. 3. Journalistic writing style. 4. Preparing to write. 5. Writing news stories. 6. Writing feature stories. 7. Writing broadcast news. 8. Writing radio news. 9. Writing television and cable news. 10. Writing for public relations. 11. Public relations for internal and external audiences. 12. Introduction to advertising copywriting. 13. Writing advertising copy. 14. Broadcast promotions. 15. The legal aspects of writing.