Advertising : principles and effective IMC practice / William Wells ... [et al.].
By: Wells, William
.
Contributor(s): Burnett, John | Moriarty, Sandra E. (Sandra Ernst).
Publisher: Singapore : Pearson Education South Asia Pte Ltd., c2007Description: xxxiii, 650 p. : ill. ; 29 cm.ISBN: 0131676601 (pbk.); 9780131676602 (pbk.).Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 7 |
659.1 WEL (Browse shelf) | 1 | Available | SLASx,05000,03,RM | 5000006271 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 7 |
659.1 WEL (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019635 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 7 |
659.1 WEL (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000018041 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 7 |
659.1 WEL (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000018241 |
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