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Brand sense : sensory secrets behind the stuff we buy / Martin Lindström ; foreword by Philip Kotler.

By: Lindström, Martin, 1970-.
Publisher: New York, N.Y. : Free Press, c2005Description: 175 p. : ill. ; 22 cm.ISBN: 9780743267847; 9781439172018 (pbk.).Subject(s): Brand name products | Business names | Advertising -- Brand name products | Advertising -- Psychological aspects | Senses and sensationDDC classification: 658.827
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.827 LIN 2005 (Browse shelf) 1 Available SOExx,07016,02,GR 5000135408
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5

658.827 LIN 2005 (Browse shelf) 1 Available SHTEx,70002,02,GR 5000104928

Free Press trade paperback ed. 2010.

Includes bibliographical references and index.