Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.
By: Mikunda, Christian
.
Publisher: London ; Sterling, VA : Kogan Page, c2004Description: xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cm.ISBN: 0749442565.Uniform titles: Marketing spuren. English Subject(s): Special events -- Marketing | Special events -- PlanningDDC classification: 659
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 5 |
659 MIK (Browse shelf) | 1 | Available | SOMAC,37003,03,GR | 5000037681 |
"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.
Includes bibliographical references (p. [201]) and index.