Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
By: Lamb, Charles W
.
Contributor(s): Hair, Joseph F., Jr | McDaniel, Carl, Jr.
Publisher: Mason, Ohio : Thomson/South-Western, 2004Copyright date: ©2004Edition: 7th edition.Description: xxxviii, 774 pages : colour illustrations ; 29 cm. + 1 CD-ROM (4 3/4 in.).Content type: text Media type: computer | unmediated Carrier type: volume | computer discISBN: 0324147988 (hardback); 032418817X (CD-ROM).Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 LAM (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 1000509204 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 LAM (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 1000508672 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 5 |
658.8 LAM (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014093 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 LAM (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 1000507402 |
Accompanied by : 1 CD-ROM (4 3/4 in.) : Xtra CD-ROM 7th edition
Includes bibliographical references (pages 742-744) and index.