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Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].

By: Cheverton, Peter.
Publisher: London ; Sterling, VA : Kogan Page, 2004Edition: 2nd ed.Description: xiii, 383 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0749442980.Subject(s): Marketing | Strategic planningDDC classification: 658.8
Item type Current location Call number Copy number Status Notes Date due Barcode
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 CHE (Browse shelf) 1 Available SOMAC,37003,03,AD 1001001922
Main Collection Taylor's Library-TU
658.8 CHE (Browse shelf) 1 Available SOMAC,37003,03,AD 1001001886

Includes index.