Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
By: Kerin, Roger A
.
Contributor(s): Peterson, Robert A. (Robert Allen).
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Edition: 10th ed.Description: viii, 696 p. : ill. (some col.) ; 29 cm.ISBN: 0131230301 (pbk : Int ed.).Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.802 KER (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019734 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.802 KER (Browse shelf) | 1 | Available | GENLS, 180775 | 5000019735 |
Includes bibliographical references and indexes.