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The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

By: Perloff, Richard M.
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003Edition: 2nd ed.Description: xvi, 392 p. : ill. ; 23 cm.ISBN: 0805840877 (alk. paper); 0805840885 (pbk. : alk. paper); 9780805840889 (pbk. : alk. paper).Subject(s): Persuasion (Psychology) | Mass media -- Psychological aspects | Attitude changeDDC classification: 153.852
Contents:
Part 1: Foundations -- 1. Introduction to persuasion - 2. Attitudes: definition and structure - 3. Attitudes: functions and consequences - 4. Attitude measurement -- Part 2: Changing attitudes and behavior -- 5. Processing persuasive communications 6. Who says it: source factors in persuasion - 7. Message factors - 8. Personality and persuasion - 9. Cognitive dissonance theory - 10. Interpersonal persuasion -- Part 3: Persuasion in American society -- 11. Advertising - 12. Communication campaigns - References - Author index - Subject index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 2 , Side 2, TierNo 4, BayNo 4

 153.852 PER (Browse shelf) 1 Available SOMAC,09030,03,AD 5000045156

Includes bibliographical references (p. 341-378) and indexes.

Part 1: Foundations -- 1. Introduction to persuasion - 2. Attitudes: definition and structure - 3. Attitudes: functions and consequences - 4. Attitude measurement -- Part 2: Changing attitudes and behavior -- 5. Processing persuasive communications 6. Who says it: source factors in persuasion - 7. Message factors - 8. Personality and persuasion - 9. Cognitive dissonance theory - 10. Interpersonal persuasion -- Part 3: Persuasion in American society -- 11. Advertising - 12. Communication campaigns - References - Author index - Subject index.