Consumer behavior and marketing action / Henry Assael.
By: Assael, Henry
.
Publisher: Cincinnati, Ohio : South-Western College Publishing, [1995]Copyright date: ©1995Edition: 5th edition.Description: xx, 749, [38] pages : illustrations (some colour) ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0538844337.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 7 |
658.8342 ASS (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000019116 |
TCSS : Copy is in hardcover binding (53645)
Includes bibliographical references and indexes.