Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan.
By: Sullivan, Luke
.
Publisher: Hoboken, N.J. : Wiley, c2003Edition: 2nd ed.Description: x, 292 p. : ill. ; 23 cm.ISBN: 0471281395 (pbk.).Subject(s): Advertising copyDDC classification: 659.132 Summary: "Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of today's ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories."--BOOK JACKET.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.132 SUL (Browse shelf) | 1 | Available | SOMAC,37001,03,RA | 5000033796 | |
| Main Collection | Taylor's Library-TU | 659.132 SUL (Browse shelf) | 1 | Available | SOMAC,37001,03,RA | 5000033220 | |
| Main Collection | Taylor's Library-TU | 659.132 SUL (Browse shelf) | 1 | Available | SOMAC,37000,02,GR | 5000033219 | |
| Main Collection | Taylor's Library-TU | 659.132 SUL (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | 5000033741 | |
| Main Collection | Taylor's Library-TU | 659.132 SUL (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | 5000033781 |
"An Adweek book"--Cover.
Includes bibliographical references (p. [273]-275) and index.
"Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of today's ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories."--BOOK JACKET.