The globalization of tourism and hospitality : a strategic perspective / Tim Knowles, Dimitrios Diamantis and Joudallah Bey El-Mourhabi.
By: Knowles, Tim.
Contributor(s): Diamantis, Dimitrios | El-Mourhabi, Joudallah Bey.Publisher: London : Thomson, c2004Edition: 2nd ed.Description: xiii, 321 p. : ill. ; 25 cm.ISBN: 1844800466 (pbk.).Subject(s): Tourism -- Management | Hospitality industry -- Management | Strategic planningDDC classification: 647.94068
|Item type||Current location||Call number||Copy number||Status||Notes||Date due||Barcode|
|Graduate Collection||Taylor's Library-TU||647.94068 KNO (Browse shelf)||1||Available||SHTEx,35050,03,CL||1000808563|
|Main Collection||Taylor's Library-TU||647.94068 KNO (Browse shelf)||1||Available||SHTEx,70002,03,CL||1000805107|
Includes bibliographical references and index.
1. Tourist policy, resorts and life cycle theories - 2. The globalization agenda of tourism - 3. The influences of marketing on travel, tourism and hospitality - 4. Marketing communications - 5. Global branding - 6. Destination image and eco-tourism - 7. Implications for sustainability - 8. Competitive analysis of resorts: a strategic perspective - 9. Institutional pressure and operational aspects of investment in travel and hospitality - 10. Globalization within tourism and hospitality: Strategic implications - 11. Globalization in tourism and hospitality: costs and benefits - 12. Global trends in tourism and hospitality: a focus on South America, Asia-Pacific and the Middle East.