Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
By: Kotabe, Masaaki
.
Contributor(s): Helsen, Kristiaan.
Publisher: Hoboken, NJ : Wiley, c2004Edition: 3rd ed.Description: xxii, 694 p. : ill. (some col.), maps ; 29 cm.ISBN: 0471451878 (Int. ed.) (pbk).Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.848
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 2 |
658.848 KOT (Browse shelf) | 1 | Available | SHTEx,60001,03,CL | 5000048532 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 2 |
658.848 KOT (Browse shelf) | 1 | Available | SOMAC,37003,03,RA | 5000159221 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.848 KEE 1984 Multinational marketing management / | 658.848 KOT Global marketing management / | 658.848 KOT Global marketing management / | 658.848 KOT Global marketing management / | 658.848 KOT Global marketing management / | 658.848 KOT 2011 Global marketing management / | 658.848 KOT 2011 Global marketing management / |
Includes bibliographical references and indexes.