Taylor's Library

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Restaurant promotion and publicity : for just a few dollars a day / by Tiffany Lambert.

By: Lambert, Tiffany.
Series: The Food service professionals guide to4. Publisher: Ocala, Fla. : Atlantic Pub. Group, c2003Description: 143 p. : ill. ; 21 cm.ISBN: 0910627142.Subject(s): Restaurants -- Public relationsDDC classification: 647.950688
Contents:
Introduction - 1. The power of the press - 2. Promotional basics your business can't live without - 3. Daring publicity stunts to jump-start your business - 4. Pampering promotions to pack 'em in - 5. Word-of-mouth promotions to make your sales sparkle - 6. Point-of-sale promotions - 7. Monthly marketing for promotions & publicity - 8. 365 days of promotions
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
647.950688 LAM (Browse shelf) 1 Available SCAFS,70003,03,AD 5000028763
Main Collection Taylor's Library-TU
647.950688 LAM (Browse shelf) 1 Available SHTEx,70002,03,AD 5000028583

"Learn how to get free publicity for your restaurant, maximize your restaurant's exposure - win new customers, real life examples and advice from the experts"--Cover.

"365 insider secrets revealed!"--Cover.

Introduction - 1. The power of the press - 2. Promotional basics your business can't live without - 3. Daring publicity stunts to jump-start your business - 4. Pampering promotions to pack 'em in - 5. Word-of-mouth promotions to make your sales sparkle - 6. Point-of-sale promotions - 7. Monthly marketing for promotions & publicity - 8. 365 days of promotions