Marketing planning & strategy / Subhash C. Jain
By: Jain, Subhash C.
Publisher: Mason, OH. : Thomson, c2004Edition: 7th ed.Description: xviii, 935 p. : ill. ; 24 cm.ISBN: 075933871X (hbk); 9780759338715 (hbk.).Subject(s): Marketing -- ManagementDDC classification: 658.802Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.802 JAI (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 5000034112 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.802 JAI (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 5000038968 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4 |
658.802 JAI (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019994 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.802 JAI (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014272 |
Includes index.
Part One Introduction : 1. Marketing and the concept of planning and strategy - 2. Strategic marketing -- Part two: Strategic analysis: 3. Corporate appraisal - 4. Understanding competition - 5. Focusing on the customer - 6. Scanning the environment -- Part three Strategic capabilities and direction: 7. Measuring strengths and weaknesses - 8. Developing marketing objectives and goals -- Part four Strategy formulation: 9. Strategy selection - 10. Portfolio analysis -- Part five Strategy implementation and control: 11. Organizational structure - 12. Strategic tools -- Part six Marketing strategies: 13. Market strategies - 14. Product strategies - 15. Pricing strategies - 16. Distribution strategies - 17. Promotion strategies - 18. Global market strategies.