Marketing principles and best practices / K. Douglas Hoffman ... [et al.]
Contributor(s): Hoffman, K. Douglas
.
Publisher: Mason, Ohio : Thomson/South-Western, c2005Edition: 3rd ed.Description: xlii, 598 p. : col. ill. ; 29 cm.ISBN: 0324200447 (hbk.).Uniform titles: Marketing. Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8 MAR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000012307 |
Rev. ed. of: Marketing : best practices. 2nd ed. c2003.
Includes bibliographical references and indexes.