Hospitality marketing: an introduction / David Bowie and Francis Buttle.
By: Bowie, David
.
Contributor(s): Buttle, Francis.
Publisher: Oxford : Elsevier, c2004Description: 350 p. : ill. ; 25 cm.ISBN: 0750652454 (pbk.); 9780750652452 (pbk.).Subject(s): Hospitality industry -- Marketing | Hotels -- Marketing | Restaurants -- MarketingDDC classification: 647.940688 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 3, BayNo 6 |
647.940688 BOW (Browse shelf) | 1 | Available | SHTEx,30004,03,AD | 5000042365 |
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| 647.940688 AHM Hotel sales & operations / | 647.940688 AST Convention sales and services / | 647.940688 BOW Hospitality marketing: | 647.940688 BOW Hospitality marketing: | 647.940688 BUT Hotel and food service marketing : | 647.940688 COC Putting heads on beds : | 647.940688 DER Hotel and catering sales promotion/ |
Pt A: Introduction 1. Introduction to hospitality marketing. -- Pt B: Pre-encounter marketing 2. Marketing research. 3. Understanding and segmenting customers. 4. Competitive strategies. 5. Developing the offer. 6. Locating the offer. 7. Pricing the offer. 8. Distributing the offer. 9. Communicating the offer. -- Pt C: Encounter marketing 10. Managing the physical environment. 11. Managing service processes. 12. Managing customer-contact employees. -- Pt D: Post-encounter marketing 13. Managing customer satisfaction. 14. Relationship marketing. -- Pt E: The marketing plan 15. Marketing planning. -- Index.