Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick
By: Wimmer, Roger D
.
Contributor(s): Dominick, Joseph R.
Series: Wadsworth series in mass communication and journalism. Publisher: Belmont, Calif : Thomson/Wadsworth, c2006Edition: 8th ed.Description: xii, 468 p. : ill. ; 24 cm.ISBN: 0534647189 (pbk.).Subject(s): Mass media -- ResearchDDC classification: 302.23072 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 3 |
302.23072 WIM (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | 5000044363 | |
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 3 |
302.23072 WIM (Browse shelf) | 1 | Available | SLASx,05000,03,CL | 5000010434 |
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Part One: The Research process: 1. Science and research - 2. Elements of research - 3. Research ethics - 4. Sampling -- Part two: Research approaches: 5. Qualitative research methods - 6. Content analysis - 7. Survey research - 8. Longitudinal research - 9. Experimental research -- Part three: Data analysis: 10. Introduction to statistics - 11. Hypothesis testing - 12. Basic statistical procedures -- Part four: Research applications: 13. Research in the print media - 14. Research in the electronic media - 15. Research in advertising - 16. Research in Public Relations - 17. Mass media research and the internet.