Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.
By: Johnson, Lisa
.
Contributor(s): Learned, Andrea.
Publisher: New York : American Management Association, c2004Description: x, 230 p. ; 24 cm.ISBN: 081440815X (hbk).Subject(s): Women consumers | MarketingDDC classification: 658.834082
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 7 |
658.834082 JOH (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000019109 |
Includes bibliographical references (p. 223) and index