Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
By: O'Guinn, Thomas C
.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Publisher: Mason, Ohio : Thomson/South-Western, c2006Edition: 4th ed.Description: xlviii,781 p. : ill. ; 29 cm.ISBN: 0324289561 (hbk); 032431132X (pbk.) (ISE).Subject(s): Advertising media planning | AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 |
659.1 OGU (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019431 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 |
659.1 OGU (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000018568 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 |
659.1 OGU (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000039538 | |
| Main Collection | Taylor's Library-TU | 659.1 OGU (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000163450 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 |
659.1 OGU (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014461 |
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Includes index