Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
By: Lamb, Charles W
.
Contributor(s): Hair, Joseph F., Jr | McDaniel, Carl, Jr.
Publisher: Mason, Ohio : Thomson/South-Western, 2005Copyright date: ©2005Edition: Fourth edition.Description: xxxvi, 572 pages : colour illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0324282923 (paperback).Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 5 |
658.8 LAM (Browse shelf) | 1 | Available | TBSxx,34003,03,GR | 5000012657 |
Includes bibliographical references and indexes.