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Wine food and tourism marketing / C.Michael Hall, editor.

Contributor(s): Hall, Colin Michael, 1961-.
Publisher: Binghamton, NY: Haworth, 2003Description: xiv, 176p. ; 21cm.ISBN: 0789001063.Subject(s): Wine and wine making | Tourism -- MarketingDDC classification: 338.4791
Contents:
Preface.- Non-Resident Wine Tourist Markets: Implications for British Columbia's Emerging Wine Tourism Industry.- The Organization of Wine Tourism in France: The Involvement of the French Public Sector.- Cider and the Marketing of the Tourism Experience in Somerset, England: Three Case Studies.- Positioning and Emerging Wine Route in the Niagara Region: Understanding the Wine Tourism Market and Its Implications for Marketing.- An analysis of Regional Positioning and Its Associated Food Images in French Tourism Regional Brochures.- The Role of Local and Regional Food in Dstination Marketing : A South African Situation Analysis.- Wine and Tourism at the "Fairest Cape": Post-Apartheid Trends in the Western Cape Province and Stellenbosch (South Africa).- Policy, SUpport and Promotion for FOod-Related Tourism Initiatives: A Marketing Approach to Regional Development.- Seasonality in New Zealand Winery Visitation: An Issues of Demand and Supply.- Index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
338.4791 WIN (Browse shelf) 1 Available SHTEx,30010,03,GR 1000805480

Includes bibliographical references and index

Preface.- Non-Resident Wine Tourist Markets: Implications for British Columbia's Emerging Wine Tourism Industry.- The Organization of Wine Tourism in France: The Involvement of the French Public Sector.- Cider and the Marketing of the Tourism Experience in Somerset, England: Three Case Studies.- Positioning and Emerging Wine Route in the Niagara Region: Understanding the Wine Tourism Market and Its Implications for Marketing.- An analysis of Regional Positioning and Its Associated Food Images in French Tourism Regional Brochures.- The Role of Local and Regional Food in Dstination Marketing : A South African Situation Analysis.- Wine and Tourism at the "Fairest Cape": Post-Apartheid Trends in the Western Cape Province and Stellenbosch (South Africa).- Policy, SUpport and Promotion for FOod-Related Tourism Initiatives: A Marketing Approach to Regional Development.- Seasonality in New Zealand Winery Visitation: An Issues of Demand and Supply.- Index.