Wine food and tourism marketing / C.Michael Hall, editor.
Contributor(s): Hall, Colin Michael.Publisher: Binghamton, NY: Haworth, 2003Description: xiv, 176p. ; 21cm.ISBN: 0789001063.Subject(s): Wine and wine making | Tourism -- MarketingDDC classification: 338.4791
|Item type||Current location||Call number||Copy number||Status||Notes||Date due||Barcode|
|Main Collection||Taylor's Library-TU||338.4791 WIN (Browse shelf)||1||Available||SHTEx,30010,03,GR||1000805480|
Includes bibliographical references and index
Preface.- Non-Resident Wine Tourist Markets: Implications for British Columbia's Emerging Wine Tourism Industry.- The Organization of Wine Tourism in France: The Involvement of the French Public Sector.- Cider and the Marketing of the Tourism Experience in Somerset, England: Three Case Studies.- Positioning and Emerging Wine Route in the Niagara Region: Understanding the Wine Tourism Market and Its Implications for Marketing.- An analysis of Regional Positioning and Its Associated Food Images in French Tourism Regional Brochures.- The Role of Local and Regional Food in Dstination Marketing : A South African Situation Analysis.- Wine and Tourism at the "Fairest Cape": Post-Apartheid Trends in the Western Cape Province and Stellenbosch (South Africa).- Policy, SUpport and Promotion for FOod-Related Tourism Initiatives: A Marketing Approach to Regional Development.- Seasonality in New Zealand Winery Visitation: An Issues of Demand and Supply.- Index.