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The marketing plan : a handbook / Marian Burk Wood.

By: Wood, Marian Burk.
Publisher: Upper Saddle River, N.J. : Pearson Education, 2005Edition: 2nd ed.Description: xv, 200 p. : ill. ; 26cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0131485253.Subject(s): Marketing -- Management -- Handbooks, manuals, etcDDC classification: 658.802
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Accompanying Material (Media Resource) Taylor's Library-TU
658.802 WOO (Browse shelf) 1 Available SOMAC,37003,03,CL 1001002348
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 2

658.802 WOO (Browse shelf) 1 Available SOMAC,37003,03,CL 5000048290

Palo Alto Software's Marketing Plan Pro 6.0 included.

Includes bibliographical references and index.

System requirements: Windows XP, 2000, ME, NT4, 98, 95; free disk space: 50 MB typical, plus 70 MB for Microsoft Internet Explorer 5.5 or higher (required); Premium or comparable recommended; SVGA with 256 colors minimum, 16-bit recommended; 56 Kbps modem recommended; Internet access is required for all Internet features.