Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy.
By: Hulbert, James M
.
Contributor(s): Capon, Noel | Piercy, Nigel.
Publisher: London : New York : Kogan Page Free Press, 2003Description: xii, 356 p. : ill. ; 24 cm.ISBN: 074944018x.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 3 |
658.8 HUL (Browse shelf) | 1 | Available | SOMAC,37003,03,GR | 5000034307 |
Includes index.