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Electronic commerce 2004 : a managerial perspective / Efraim Turban ... [et al.].

Contributor(s): Turban, Efraim.
Publisher: Upper Saddle River, N.J. : Pearson / Prentice Hall, 2004. Description: xxxviii, 714 p. : ill. ; 28 cm.ISBN: 0131230158 (Int. ed.).Subject(s): Electronic commerce | Electronic commerce -- Management | Information technology -- Management | Business enterprises -- Computer networksDDC classification: 658.05
Contents:
Pt 1 Introduction to E-Commerce and E-Marketplaces : 1. Overview of Electronic Commerce. 2. E-Marketplaces: Structure, Mechanisms, Economics, and Impacts. -- Pt 2 Internet Consumer Retailing : 3. Retailing in Electronic Commerce : Products and Services. 4. Consumer Behavior, Online Market Research and Customer Reltionship Management. 5. Online Advertising. -- Pt 3 Business-to-Business E-Commerce : 6. Company-Centric B2B and E-procurement. 7. Public B2b Exchanges and Portals. 8. E-Supply Chains, Collaborative Commerce, and Intrabusiness EC. -- Pt. 4 Other EC Models and Applications : 9. E-Government, E-Learning, and other EC Applications. 10. Mobile Commerce and Pervasive Computing. -- Pt 5 EC Support Services: 11. Auctions. 12. E-Commerce Security. 13. Electronic Payment Systems. 14. Order Fulfillment, Content Management, and other Support Services. -- Pt 6 EC Strategy and Implementation : 15. E-Commerce strategy and global EC. 16. Launching a successful online business. 17. Legal, ethical, and societal impacts of EC. -- Online Pt 7 Application development : 18. Building E-Commerce Applications and Infrastructure. -- Online Appendix : Current EC Research. -- Online Technical Appendixes : A. Infrastructure for Electronic Commerce. B. Web Page Design and Creation. C. Web Programming. D. Software Agents. -- Online tutorials: T1 EC Business Plan. T2 Building a Storefront. T3. Supply Chain and its management.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 23 , Side 2, TierNo 1, BayNo 7

 658.05 ELE (Browse shelf) 1 Available SOCIT,15010,03,GR 5000029538

Pt 1 Introduction to E-Commerce and E-Marketplaces : 1. Overview of Electronic Commerce. 2. E-Marketplaces: Structure, Mechanisms, Economics, and Impacts. -- Pt 2 Internet Consumer Retailing : 3. Retailing in Electronic Commerce : Products and Services. 4. Consumer Behavior, Online Market Research and Customer Reltionship Management. 5. Online Advertising. -- Pt 3 Business-to-Business E-Commerce : 6. Company-Centric B2B and E-procurement. 7. Public B2b Exchanges and Portals. 8. E-Supply Chains, Collaborative Commerce, and Intrabusiness EC. -- Pt. 4 Other EC Models and Applications : 9. E-Government, E-Learning, and other EC Applications. 10. Mobile Commerce and Pervasive Computing. -- Pt 5 EC Support Services: 11. Auctions. 12. E-Commerce Security. 13. Electronic Payment Systems. 14. Order Fulfillment, Content Management, and other Support Services. -- Pt 6 EC Strategy and Implementation : 15. E-Commerce strategy and global EC. 16. Launching a successful online business. 17. Legal, ethical, and societal impacts of EC. -- Online Pt 7 Application development : 18. Building E-Commerce Applications and Infrastructure. -- Online Appendix : Current EC Research. -- Online Technical Appendixes : A. Infrastructure for Electronic Commerce. B. Web Page Design and Creation. C. Web Programming. D. Software Agents. -- Online tutorials: T1 EC Business Plan. T2 Building a Storefront. T3. Supply Chain and its management.