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Hospitality management strategies / Ronald A. Nykiel.

By: Nykiel, Ronald A.
Publisher: Upper Saddle River, NJ : Prentice Hall, c2005Description: xxi, 470 p. : ill. ; 25 cm.ISBN: 0130618764 (pbk.); 9780130618764 (pbk.).Subject(s): Hospitality industry -- Management | Hospitality industry -- Management -- Case studiesDDC classification: 647.94068
Contents:
Part 1: Understanding Strategy, Forces, Selection, and Positioning. 1. Hospitality Management Strategies in Perspective. 2. External and Internal Driving Forces. 3. Strategy Selection and Positioning. Part 2: The Growth Strategies of Development, Financial Options, and Brand Strategy. 4. Business Development Strategies. 5. Financial Strategies. 6. Brand Strategy and Management. Part 3: The Offensive (Revenue Development) Strategies of Marketing, Sales, and Customer Retention. 7. Marketing Strategies. 8. Sales Strategies. 9. Customer Service and Quality Strategies. Part 4: The Functional Strategies of Human Resources, Technology, and Purchasing. 10. Human Resource Management Strategies. 11. Technology Management and Applications. 12. Purchasing Concepts. Part 5: The Defensive (Business Preservation) Strategies of Risk Management, Crisis Management, and Communications. 13. Risk Management. 14. Crisis Management. 15. Communications and Public Relations. Part 6: The Implementation of Strategic Planning, Organizational and Operational Concepts, and Leadership. 16. The Strategic Planning Process. 17. Organizational and Operational Concepts. 18. Leadership Profiles.
Item type Current location Call number Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU
647.94068 NYK 2005 | 647.94068 NYK (Browse shelf) 1 Available SHTEx,60001,03,RA 5000099530
Graduate Collection Taylor's Library-TU
647.94068 NYK (Browse shelf) 1 Available SHTEx,60001,03,RA 1000805587

Includes bibliographical references (p. 449-451) and index.

Part 1: Understanding Strategy, Forces, Selection, and Positioning. 1. Hospitality Management Strategies in Perspective. 2. External and Internal Driving Forces. 3. Strategy Selection and Positioning. Part 2: The Growth Strategies of Development, Financial Options, and Brand Strategy. 4. Business Development Strategies. 5. Financial Strategies. 6. Brand Strategy and Management. Part 3: The Offensive (Revenue Development) Strategies of Marketing, Sales, and Customer Retention. 7. Marketing Strategies. 8. Sales Strategies. 9. Customer Service and Quality Strategies. Part 4: The Functional Strategies of Human Resources, Technology, and Purchasing. 10. Human Resource Management Strategies. 11. Technology Management and Applications. 12. Purchasing Concepts. Part 5: The Defensive (Business Preservation) Strategies of Risk Management, Crisis Management, and Communications. 13. Risk Management. 14. Crisis Management. 15. Communications and Public Relations. Part 6: The Implementation of Strategic Planning, Organizational and Operational Concepts, and Leadership. 16. The Strategic Planning Process. 17. Organizational and Operational Concepts. 18. Leadership Profiles.