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The sports event management and marketing playbook / Frank Supovitz.

By: Supovitz, Frank.
Series: Wiley event management series: Publisher: Hoboken, N.J. : J. Wiley, c2005Description: xviii, 478 p. : ill. ; 25 cm.ISBN: 0471460079 (hbk.); 9780471460077 (hbk.).Subject(s): Sports -- Marketing -- Handbooks, manuals, etc | Sports -- Economic aspects -- Handbooks, manuals, etc | Sports administration -- Handbooks, manuals, etcDDC classification: 796.0698
Contents:
Play 1 Define & Develop Objectives, Strategies & Tactics. -- Play 2 Identify Costs. -- Play 3 Identify Revenue Streams. -- Play 4 Solicit & Select Host Cities & Venues. -- Play 5 Start the Clock on the sports Event Planning Process. -- Play 6 Understanding the Sports Event-Sponsor Relationship. -- Play 7 Teaming with Sponsors. -- Play 8 Maximizing and Servicing the Media Partnership. -- Play 9 Activating the Sports Event Marketing Plan. -- Play 10 Engaging the Community. -- Play 11 Accommodating & Managing Guests. -- Play 12. Presenting Your Event -- Play 13 Working with Broadcasters. -- Play 14 Managing for the Unexpected. -- Play 15 Reviewing the Game Tapes.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
796.0698 SUP 2005 (Browse shelf) 1 Available SHTEx,70004,03,GR 5000099120

Play 1 Define & Develop Objectives, Strategies & Tactics. -- Play 2 Identify Costs. -- Play 3 Identify Revenue Streams. -- Play 4 Solicit & Select Host Cities & Venues. -- Play 5 Start the Clock on the sports Event Planning Process. -- Play 6 Understanding the Sports Event-Sponsor Relationship. -- Play 7 Teaming with Sponsors. -- Play 8 Maximizing and Servicing the Media Partnership. -- Play 9 Activating the Sports Event Marketing Plan. -- Play 10 Engaging the Community. -- Play 11 Accommodating & Managing Guests. -- Play 12. Presenting Your Event -- Play 13 Working with Broadcasters. -- Play 14 Managing for the Unexpected. -- Play 15 Reviewing the Game Tapes.