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The international marketing of travel and tourism : a strategic approach / edited by François Vellas and Lionel Bécherel.

Contributor(s): Vellas, François | Bécherel, Lionel.
Publisher: Basingstoke, UK : Macmillan, 1999Description: xxi, 329 p. : ill. ; 25 cm.ISBN: 0333717589 (hbk); 0333717597 (pbk).Subject(s): Tourism -- Management | Tourism -- MarketingDDC classification: 338.479106588
Contents:
Part 1 Overview of international tourism marketing principles : 1. The marketing concept and international tourism marketing. 2. Strategic analysis and strategy formulation. -- Part 2 Issues and trends in contemporary tourism marketing: 3. The impact of technology on tourism marketing, e-commerce and database marketing. 4. 'Green' strategies in the tourism and hospitality industries. 5. The influence of human resources on tourism marketing. 6. Managing the service encounter: consistent high-quality delivery through 'Internal marketing' -- Pt 3 Strategic marketing in the tourism sectors: 7. Strategic marketing of tourism destinations. 8. Strategic marketing in the hospitality sector. 9. Strategic marketing in the air transport sector. 10. Strategic marketing in the tour operator sector. 11. Strategic marketing in the travel agent sector. 12. A word of conclusion.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU

Floor 3, Shelf 6 , Side 2, TierNo 3, BayNo 7

 338.479106588 INT (Browse shelf) 1 Available SHTEx,35050,03,CL 5000042314

Includes bibliographical references and index.

Part 1 Overview of international tourism marketing principles : 1. The marketing concept and international tourism marketing. 2. Strategic analysis and strategy formulation. -- Part 2 Issues and trends in contemporary tourism marketing: 3. The impact of technology on tourism marketing, e-commerce and database marketing. 4. 'Green' strategies in the tourism and hospitality industries. 5. The influence of human resources on tourism marketing. 6. Managing the service encounter: consistent high-quality delivery through 'Internal marketing' -- Pt 3 Strategic marketing in the tourism sectors: 7. Strategic marketing of tourism destinations. 8. Strategic marketing in the hospitality sector. 9. Strategic marketing in the air transport sector. 10. Strategic marketing in the tour operator sector. 11. Strategic marketing in the travel agent sector. 12. A word of conclusion.