Essentials of marketing research : an applied orientation / Naresh K. Malhotra ... [et al.].
Contributor(s): Malhotra, Naresh K
.
Publisher: Frenchs Forest, NSW. : Pearson Education, c2004Description: xvi, 418 p. : ill. ; 26 cm.ISBN: 1741032210 (pbk); 9781741032215 (pbk.).Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.83 ESS (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 1000516214 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 5 |
658.83 ESS (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000019832 |
Includes index.
Includes bibliographical references.
Australian Degree Programme (UNISA) : MARK2020