The streetwise marketer : marketing leadership approaches they don't teach at business schools / by John Madsen & Billy Tan.
By: Madsen, John
.
Publisher: Kuala Lumpur : Malaysian Institute of Management, c2001-2002Description: xvii, 147 p. : ill. ; 27 cm.ISBN: 9839065238 (pbk).Subject(s): MarketingDDC classification: 658
Contents:
Section I - The pillars of excellence: 1. Foundations for excellence - 2. The 12 working principles - 3. 16 ancient asian business commandments - 4. The power of knowledge - 5. Demystifying the marketing concept -- Section II-Marketing in action: 6. Marketing objectives - 7. The market census approach - 8. Market coverage - 9. Sub-distribution partnership - 10. Marketing focus reports -- Section III-Wealth creation: 11. Achieving more with less - 12. The high-performing team -- Appendices.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 23 , Side 1, TierNo 2, BayNo 6 |
658 MAD (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 5000029241 | ||
| Main Collection | TU External Storage-LCS | 658 MAD (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 1000510562 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 | ||
| Main Collection | TU External Storage-LCS | 658 MAD (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 1000510558 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Section I - The pillars of excellence: 1. Foundations for excellence - 2. The 12 working principles - 3. 16 ancient asian business commandments - 4. The power of knowledge - 5. Demystifying the marketing concept -- Section II-Marketing in action: 6. Marketing objectives - 7. The market census approach - 8. Market coverage - 9. Sub-distribution partnership - 10. Marketing focus reports -- Section III-Wealth creation: 11. Achieving more with less - 12. The high-performing team -- Appendices.